What Is The Best Price Obtainable For Your Property? Factors That Do Not Affect Your Property's Value. What you paid when you bought (or built) your house. The cash proceeds you want or need from the sale. What I, or another real estate professional, say your property is worth. Buyers Dictate The Best Price Obtainable For Your Property Buyers engage in comparison shopping. A Buyer will not pay more for one property than he or she would have to pay for another similar property. A Competitive Market Analysis Shows What Buyers Are Willing To Pay In Today's Market. Demonstrates what buyers have actually paid recently for similar properties. Shows what buyers have not been willing to pay under current market conditions. Focuses on other properties which are now competing for buyer's attention. A Competitive Market Analysis gives you a solid foundation for the realistic pricing of your property.